Tuesday, May 22, 2018
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Geico's "Topic"

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SHOOT Staff
Thursday, Mar. 22, 2007

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A TV news interview segment shows three parties connected via satellite--the reporter/journalist along with two interviewees, a woman and the articulate caveman who objects to Geico's ads that denigrate Neanderthals. Responding to the journalist's contention that prehistoric man is backwards, the modern-day caveman sarcastically answers that all his predecessors did was invent the wheel and lay the groundwork for civilization. Seeking an opposing view, the journalist asks the woman for her take which is simply that it looks like the caveman woke up that morning "on the wrong side of the rock."

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