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iSPOT of the Week: Bluefly.com's "The Catch"


Monday, Mar. 26, 2007


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A long form video from renowned director Tony Goldwyn for Bluefly.com is a short film that depicts a sexual encounter of a young couple, showing the product at the end in a product placement sequence. Goldwyn used a Panaflex Millenium XL camera, shot lots of detail and kept the camera in motion to record the romantic scene and other action in three locations -- an office, a sushi bar and a loft apartment.


Agency: McCaffery Gottlieb Lane, New York Creative Director: Bill Lane; Art Director: Sven Mohr; Executive Producer: Gary Bass; Producer: Sherry Lubbers Production Company: Independent Media, Santa Monica Director: Tony Goldwyn; DP: Janusz Kaminski; Executive Producer: Susanne Preissler; Producer: Adam Cramer; Line Producer: Lindsay Skutch Editorial: Outside Editorial Editor: Scott Gaillard; Executive Producer: Sila Soyer; Assistant Editor: Michael Sullivan; Online Editor: Steve Mottershead Music: Sacred Noise Executive Producer: Jason Menkes; Composer: Ravi Krishnaswami Audio: Berwyn Editorial,Berwyn Editorial Mixer: Eric Thompson,Sound Designers: Eric Thompson, Brett Fuchs

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