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iSPOT of the Week: IBM's "Fighting Crime With Ones and Zeroes"

By

SHOOT Staff
Tuesday, Mar. 20, 2007

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This long form video, created by Ogilvy/New York and shot by Jeff Feuerzeig, the award-winning director of The Devil and Daniel Johnston, promotes IBM by telling the story of one of its clients, the New York Police Department, which operates a Real Time Crime Center based on IBM technology.
    Feuerzeig shot the video with a 24p DV camera with a Mini 35 adapter, which allowed him to control the depth of field and make an authentic film with a video camera.


 


 


 

Credits

Agency: Ogilvy & Mather Chief Creative Officer: Chris Wall; Executive Creative Director: Susan Westre; Group Creative Directors: Jeff Curry, Aaron Griffiths; Copywriter: Ben Hughes; Art Director: Zack Holliday; Assistant Producer: Kristen Ettinger; Executive Producer: Lee Weiss Production Company: Maysles Shorts Director: Jeff Feuerzeig; Director of Photography: Matyas Erdely; Executive Producer: Bill Perna; Producer: Jason Goldman; Production Manager: Lucy diLorenzo Music: Ear To Ear Composer: Brian Banks

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<iframe width="560" height="349" src="https://shootonline.com/embed/48904/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="1280" height="750" src="https://shootonline.com/embed/48904/1280x750" frameborder="0" allowfullscreen></iframe>
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