Top Spot of the Week: Dairy Queen's "Inhaling"
Customers dining on Dairy Queen's Chicken FlameThrower Sandwich have to inhale when they talk--otherwise, flames will shoot out of their mouths, making for one hot meal.
Agency: Grey | New York Tim Mellors, chief creative officer; Jonathan Rodgers, executive creative director; Steve Krauss, creative director/art director; Ari Halper, creative director/copywriter; Seth Gorenstein, producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, Scott Howard, executive producers; Deb Tietjen, producer. Curtis Wehr, DP. Shot on location in Bloomington, Calif. Editorial: Crew Cuts Jake Jacobsen, editor; Ethan Mitchell, assistant editor; Nancy Shames, executive producer; Michelle Bellaff, producer. Postproduction: Nice Shoes Chris Ryan, colorist; Eric Gelgand, online editor. Quiet Man, New York Johnnie Semerad, creative director/Inferno compositor; Colin Stackpole, lead Inferno artist; Steve Koenig, Elsa Tu, Ryan Baer, Inferno compositors; Gray Hirschfield, head of production; Tyler Jarrett, assistant producer. Audio: Sound Lounge Philip Loeb, mixer.