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The Best Work You May Never See: Albertsons' "Gibberish"


Wednesday, Mar. 7, 2007


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An old married couple routinely speak gibberish to one another, as if not wanting to bother with their relationship. However, that all changes when the wife serves a lovely dinner, prompting the husband to compliment her in clear, heartfelt English. The moral: Never underestimate the power of a good meal--accompanied by the logo for Albertsons grocery stores.


Agency: Dailey & Associates Hugh Callahan, creative director; Darren Johnson, art director; Mitch Obatake, copywriter; Joe Stanley, producer. Production Company: Tool of North America Sean Ehringer, director; Jennifer Siegel, Brian Latt, executive producers; Jeff Tanner, producer; William Rexer, DP; Sean Hargraves, production designer. Editorial: FilmCore Editorial Gordon Carey, editor; Scott Friske, producer. Postproduction: Method Kiki Chansamone, compositor Company 3, Santa Monica Rob Sciarratta, colorist Audio: Margarita Mix Jimmy Hite, mixer.

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