iSPOT of the Week: Scion's "Surgery"
A video that runs on www.want2bsquare.org, which promotes Scion's square-shaped xB, shows small square-headed figures in a Romanian mental hospital. The key to the production was shooting the small headed images which was done with prosthetics and CG elements. The actors' natural heads were painted out and replaced with the real background taken from a plate shot, and facial features were added in post production with CG.
Agency: ATTIK Group Creative Director: Simon Needham; Creative Director: Wayne Hanson; Copywriter: Andrew Beach; Account Director: Charlie Adams; Senior Producer: Michele Morris; Producer: Jay Cortez Production Company: Outsider USA Director: James Rouse; Director of Photography: Simon Chaudoir; Executive Producer: Jonathan Ker; Line Producer: Gareth Francis; Foreign Production Service Company: Moonlighting (Romania) Editorial: Cake Editor Bob Mori; Editorial Assistant: Brian James; Executive Producer: Tatiana Derovanessian; Producer: Patty Gaskey