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iSPOT of the Week: Comcast's "Urban Legend"


Monday, Feb. 26, 2007


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Comcast's Urban Legend is a spooky video promoting and FEARnet, a website and on demand channel for horror content. An organ dealer's eery legend becomes too graphic when a dead body is seen in the background as the dealer puts bloody organs into plastic bags on his desk. The film was shot on 24p video and reshot from a TV monitor to give it a gritty, low tech quality.


Agency: Goodby, Silverstein & Partners Agency producer: Mary Jane Otto; Creative Directors: Paul Foulke, Tyler Hampton; Art Director: Devin Sharkey; Copywriter: Nat Lawlor; Editor: Katz Production Company: Tool of North America Director: Geordie Stephens; DP: Lukas Ettlin; Executive Producers: Jennifer Siegel, Brian Latt; Line Producer: Pablo Richards; Production Designer: Jennifer Mann Editorial: Cosmo Street Editor: Katz; Editorial Producer: Helena Lee Sound Design: POP Sound Audio Mixer/Sound Designer: Tim West Animation: Stan Winston Studio

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