Top Spot of the Week: Budweiser's "Spot"
A downtrodden mutt gets a fortuitous break when he's splashed by a mud puddle, making him a quasi-Dalmation and getting him into the good life as a firehouse mascot, a canine counterpart to Bud's famed Clydesdales.
Agency: DDB | Chicago Paul Tilley, managing director/creative; Barry Burdiak, senior VP/group creative director/copywriter; John Hayes, VP/creative director/art director; Patrick Knoll, copywriter; Kate Hildebrant, senior producer. Production Company: PYTKA Joe Pytka, director/DP; Tara Fitzpatrick, executive producer Editorial: Panic & Bob, Toronto David Baxter, editor Postproduction: Notch Bill Ferwerder, colorist Axyz, Toronto James Andrews, Dave Giles, Lukas Drake, Shannon Belt, Joel Saunders, Inferno artists; Robin Mitchell, matte painter; Irene Payne, producer. Sound Design: Elias Arts David Gold, creative director; Jimmy Haun, composer; Ann Haugen, executive producer; Dean Hovey, sound designer Audio: Lime Studios Loren Silber, mixer