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The Best Work You May Never See: National City Mile of Cars' "Mirrors"

By

SHOOT Staff
Monday, Feb. 12, 2007

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Looking to give the illusion that his car dealership is as well stocked as National City Miles of Cars, a quirky entrepreneur holds up several rear-view miorrs and moves them about to "multiply" the limited number of vehicles on his small lot. So much for keeping up with the competition.

Credits

Agency: NYCA Michael Mark, creative director; Dave Huerta, Travis Graham, associate creative directors; John Benedict, copywriter; Ian Jensen, art director; Annie Pearson, producer. Production Company: Attack Ads, Inc. Chad Einbinder, director; Jeff Venditti, DP Editorial: FilmCore Editorial Santa Monica Adam Svatek, editor

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