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Top Spot of the Week: Nike Brand Jordan's "Take Over"


Monday, Feb. 12, 2007


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A boisterous home crowd at a high school basketball game turns subdued and depressed when the star visiting player steals the ball and sinks the winning shot, reminiscent of how Michael Jordan took over a game. The MJ tradition continues with the introduction of Air Jordan XX2 sneakers.


Agency: Wieden+Kennedy | New York. Kevin Proudfoot, Todd Waterbury, co-executive creative directors; Bekah Sirrine, art director; Scott Hayes, copywriter; Gary Krieg, head of production. Production Company: Anonymous Content Mark Romanek, director; Dave Morrison, executive producer; Aris McGarry, producer; Sal Totino, DP Editorial: Spot Welders, Inc Robert Duffy, editor; Carolina Wallace, post superisor; Heather Kojima, executive produer. Postproduction: Sea Level Visual Effects Brian Buongiorno, visual effects supervisor; Celest Gilbert, executive producer; Stephanie Boggs, visual effects producer; Jim Bohn, online editor. Audio: RavensWork Robert Feist, mixer

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