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Top Spot of the Week: American Legacy Foundation's "Melting Moms"

By

SHOOT Staff
Tuesday, Jan. 30, 2007

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Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation's "Truth" anti-smoking campaign.

Credits

Agency: arnold | Boston,Crispin Porter + Bogusky Pete Favat, Alex Bogusky, chief creative officers; John Kearse, creative director/copywriter; Tom Adams, creative director; Adam Larson, Lee Einhorn, Doug Pedersen, Keith Scott, art directors; Roger Baldacci, Peter Harvey, Mike Howard, Guy Rooke, Yutaka Tsujino, copywriters; Sarah Spitz, producer.,Pete Favat, Alex Bogusky, chief creative officers; John Kearse, creative director/copywriter; Tom Adams, creative director; Adam Larson, Lee Einhorn, Doug Pedersen, Keith Scott, art directors; Roger Baldacci, Peter Harvey, Mike Howard, Guy Rooke, Yutaka Tsujino, copywriters; Sarah Spitz, producer. Production Company: MJZ Nicolai Fuglsig, director; Kate Sutherland, producer; Joaquin Baca-Asay, DP. Editorial: Cosmo Street Tom Scherma, editor; Sara Resnick, assistant editor. Postproduction: Brickyard VFX Dave Waller, colorist Visual Effects: Brickyard VFX Dave Waller, visual effects designer; Brian Drewes, Dawn Dorland, visual effects produce

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48873/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="640" height="390" src="https://shootonline.com/embed/48873/640x390" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="853" height="510" src="https://shootonline.com/embed/48873/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48873/1280x750" frameborder="0" allowfullscreen></iframe>
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