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Top Spot of the Week: American Legacy Foundation's "Melting Moms"

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SHOOT Staff
Tuesday, Jan. 30, 2007

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Ice sculptures melt, an inevitability that is put to good cause in this TV commercial in the American Legacy Foundation's "Truth" anti-smoking campaign.

Credits

Agency: arnold | Boston,Crispin Porter + Bogusky Pete Favat, Alex Bogusky, chief creative officers; John Kearse, creative director/copywriter; Tom Adams, creative director; Adam Larson, Lee Einhorn, Doug Pedersen, Keith Scott, art directors; Roger Baldacci, Peter Harvey, Mike Howard, Guy Rooke, Yutaka Tsujino, copywriters; Sarah Spitz, producer.,Pete Favat, Alex Bogusky, chief creative officers; John Kearse, creative director/copywriter; Tom Adams, creative director; Adam Larson, Lee Einhorn, Doug Pedersen, Keith Scott, art directors; Roger Baldacci, Peter Harvey, Mike Howard, Guy Rooke, Yutaka Tsujino, copywriters; Sarah Spitz, producer. Production Company: MJZ Nicolai Fuglsig, director; Kate Sutherland, producer; Joaquin Baca-Asay, DP. Editorial: Cosmo Street Tom Scherma, editor; Sara Resnick, assistant editor. Postproduction: Brickyard VFX Dave Waller, colorist Visual Effects: Brickyard VFX Dave Waller, visual effects designer; Brian Drewes, Dawn Dorland, visual effects produce

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