iSPOT of the Week: Garmin's "Grab Your Garmin"
Garmin, a first time Super Bowl advertiser, augmented its :30 with this long form video that features heavy metal music from Steve Grimmett, Grim Reaper's lead vocalist, and an action packed fight between Garmin Man, the iron clad reincarnation of a frustrated driver and Maposaurus, a gigantic map creature formed when the driver's map flies out his window.
Production Company: Smith and Sons Fillms (London) Director: Ulf Johansson; Executive Producer: Philippa Smith; Production Managers: Jane Linfoot, Nicola Sims; Production Designer: Robin Brown Editorial: hutchco technologies Postproduction: Pixel Farm
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