Top Spot of the Week: Nike+iPod's "Motivation"
A guy gets a jump-start to exercise on his treadmill from Nike+iPod as the music takes the Nike-wearing runner on a journey through his imagination, helping him break his personal bests along the way.
Production Company: Mekanism Tommy Means, director/creative director/copywriter; Jim Frohna, DP; Jason Harris, executive producer/creative director/copywriter; Rod Kilpatrick, copywriter; Emmett Feldman, motion design director; Diqui James, theatrical creative director; Sarah Stevens, line producer. Postproduction: Radium,Spy Post Digital Alan Chimenti, editor; Simon Mowbry, Inferno artist/creative director/colorist; Stelio Kitrilakis, managing director; Jeff Blodgett, executive producer; Mary Mathaisell, VFX producer; Penny Krueger, assistant editor; Jennie Burnett, production coordinator; Orin Green, compositor.,Gary Coates, colorist (16mm footage). Audio: Polarity Post Production Eduardo Mendoza, mixer.