The Best Work You May Never See: Crime Stoppers' "Bank Robber"
Holding a bank teller at gunpoint, a robber carefully gives her "instructions" which include a description of himself, including height, weight and build, as well as personal info like his name, address and phone numbers. This offbeat scenario is used to drive home the point that crimes don't solve themselves and that anonymous tipsters are needed.
Agency: DDB | Toronto Andrew Simon, creative director; Shane Ogilvie, copywriter; Mark Bovey, art director; Andrew Schulze, producer. Production Company: Untitled, Toronto James Haworth, director; James Davis, executive producer; Aerin Barnes, executive producer/producer; Justin Edmund-White, producer; Jonathon Cliff, DP. Editorial: Panic & Bob, Toronto Brian Williams, editor
Postproduction: Notch Elaine Ford, colorist Sound Design: Up Is Louder, Toronto Paul Seeley, audio post mixer/sound designer