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The Best Work You May Never See: MTV's Drunk Driving Awareness PSA "Idiots"


Thursday, Jan. 18, 2007


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This spot takes us to the backseat of a taxi where we see a procession of passengers in various states of inebriation, acting foolishly. But their behavior is put into sobering perspective when a super appears which reads, "The real idiots drive themselves home."


Agency: JWT | London Hugh Todd, Adam Scholes, creatives; Katie Keith, producer. Production Company: Hungry Man, Inc Tony Barry, director; Jacob Madsen, producer; Magni Agusstson, DP. Editorial: Whitehouse Post Productions, London Sam Gunn, editor Postproduction: THE MILL, London Paul Harrison, colorist Music: Amber (Heavenly) Music Audio: 750mph Jo Marsden, mixer

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