Top Spot of the Week: Skoda's "Giggle"
Machinery in a state-of-the-art car factory sounds joyful and playful, even regularly letting out giggles, as they work on the components that to into the making of a Skoda. The message: the Skoda is fun not only for its drivers but even for the non-human, robotic devices that construct it on the assembly line.
Agency: Fallon | London Matt & Ian, creatives; Kirsty Burns, producer. Production Company: Rattling Snake, London Andy McLeod, director; James Hatcher, producer; Alwin Kuchler, DP. Editorial: Cut + Run, London Steve Gandolfi, editor Postproduction: Glassworks Tariq, colorist
Sound Design: Wave Studio Parv Thind, audio engineer/sound designer; Joe Mount, engineer/sound designer