The Best Work You May Never See: Pittsburgh Zoo's "A New Plunge"
Members of a Polar Bear Club dive into the icy water to show their hearty stock. But the crazies who brave icy temperatures aren't crazy enough to stay in the drink when a polar bear appears swimming in the distance.
Agency: MARC USA Ron Sullivan, creative director; Dena Mosti, senior art director; Jason Fotter, senior writer; Beth Fornaro, producer. Production Company: Animal Michael Killen, director; Nancy Richert, producer; Stephen Hunter, DP. Editorial: Animal J. Frink, editor Visual Effects: Animal Jim Kreitzburg, Allan Stallard, effects artists Audio: Market Street Sound, Pittsburgh Rob Deaner, sound designer/audio post mixer
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