Top Spot of the Week: United Church of Canada's "EZ Squirrel"
A squirrel with two acorns--one marked "Yes," the other "No"--answer's life's big questions, creating a light, humorous vibe designed to appeal to potential young congregants who until now have viewed organized religion as too judgmental and dogmatic.
Agency: Smith Roberts, Toronto. Malcolm Roberts, creative director/art director; Brian Smith, creative director/copywriter; George Archer, producer. Production Company: Untitled, Toronto Aleysa Young, director; Simon Mestel, DP; Tory Osler, executive producer; Rosalynn Hegan, producer. Shot on location in Toronto. Editorial: Bijou, Toronto. Ross Birchall, editor. Postproduction: Technicolor Creative Services | Toronto Randy Perry, colorist; Darren Achim, online artist. Music: Bonspiel Music, Toronto.