"iSPOT of the Week: Mountain Dew MDX's "StaySharp Test No. 3"
A :30 TV/Web spot based on a YouTube video promotes Mountain Dew MDX as a beverage that promotes sharp thinking by asking a question about the video that is answered at the brand's website www.Staysharp.tv.
Agency: BBDO New York Chief Creative Officers: David Lubars/Bill Bruce; Creative Director: Peter Kain;
Copywriter: Peter Kain; Creative Director: Gianfranco Arena; Art Director: Gianfranco Arena; Exec. Producer: Amy Wertheimer; Asst. Producer: Melissa Stallings; Exec. Music Producer Loren Parkins
Editorial: PS 260 Editor: JJ Lask Visual Effects: Spontaneous Managing Director: Brian Mitchell; Head of Production: Bennett Lieber; Assoc. Producer: Stephanie Shen; Designer/Animator:Chase Massengill; VFX Creative Director:John Leamy
Sound Design: Amber Music Sound Designer: Bill Chesley