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"iSPOT of the Week: Mountain Dew MDX's "StaySharp Test No. 3"

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SHOOT Staff
Friday, Jan. 5, 2007

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A :30 TV/Web spot based on a YouTube video promotes Mountain Dew MDX as a beverage that promotes sharp thinking by asking a question about the video that is answered at the brand's website www.Staysharp.tv.

Credits

Agency: BBDO New York Chief Creative Officers: David Lubars/Bill Bruce; Creative Director: Peter Kain;
Copywriter: Peter Kain; Creative Director: Gianfranco Arena; Art Director: Gianfranco Arena; Exec. Producer: Amy Wertheimer; Asst. Producer: Melissa Stallings; Exec. Music Producer Loren Parkins
Editorial: PS 260 Editor: JJ Lask Visual Effects: Spontaneous Managing Director: Brian Mitchell; Head of Production: Bennett Lieber; Assoc. Producer: Stephanie Shen; Designer/Animator:Chase Massengill; VFX Creative Director:John Leamy
Sound Design: Amber Music Sound Designer: Bill Chesley

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48860/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/48860/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/48860/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48860/1280x750" frameborder="0" allowfullscreen></iframe>
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