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The Best Work You May Never See: SF Connect's "Kitchen"


Thursday, Jan. 4, 2007


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A man peels carrots, walks across what looks like a soup kitchen and dumps them into a boiling pot. This mundane slice of life, though, takes on a glamour all its own as the man turns to face the camera. A super says it all: "Volunteering is Sexy," followed by the suggestion, "Give A Day to S.F."


Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director; Ronny Northrop, associate creative director/copywriter; Nancy King, art director; Brian Coate, producer. Production Company: GSP Post, San Francisco. Stephanie Green, director (who has since signed with Little Minx, Los Angeles); Gary Nueman, producer; Kevin Richey, DP. Editorial: Barbary Post, San Francisco Daniel Truog, editor. Postproduction: Spy Post Digital Carey Burens, colorist; Darren Orr, Flame artist. Audio: One Union Recording Studios Eben Carr, audio engineer

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