iSPOT of the Week: Harley Davidson's "Creed"
This film communicates Harley-Davidson's "Live by it" theme by showing close-ups and medium shots of authentic bikers riding through the hills of Los Angeles. Color film was used on the shoot but color was drained out for a black-and-white look that boosts authenticity.
Agency: Carmichael Lynch Executive Creative Director/Writer: Jim Nelson
Creative Director/Art Director: Carol Henderson
Agency Producer: Sean Healey Production Company: Independent Media Services Susanne Preissler Exec Producer; Wally Pfister Director Editorial: Whitehouse Post Productions Stephen Jess Postproduction: Company 3 Programming: Smoke & Mirrors NY Dan Williams