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The Best Work You May Never See: Triumph Boats' "Tough Test"


Tuesday, Dec. 19, 2006


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A test drive of a boat turns out to be more like a high-speed demolition derby-style stockcar race as a truck hauls the boat over dirt roads before it careens into a car and finally settles into a lake. The test driver is impressed, saying "I'll take it."


Agency: The Republik, Durham, N.C. David Smith, creative director/copywrtier; David Avis, art director; Robert Shaw West, producer. Production Company: Mad Fish Films Wayne Gibson, director; Barry Landon, executive producer; Bunt Young, DP. Editorial: Greybox Creative Editorial Scott Witthaus, editor Postproduction: Thoughtstream Media Woody Shaerman, colorist Audio: RainMaker Studios Mike O�Connor, engineer

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