Monday, December 11, 2017
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The Best Work You May Never See: New York Lottery's "Holiday Shopping"


Thursday, Dec. 7, 2006


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Holiday shopping is brutal with customers adopting no-holds-barred behavior in a store to buy the gifts they desire. Outside the melee, a woman does her shopping calmly and safely at a news stand, picking up New York Lottery game tickets.


Agency: DDB New York Lee Garfinkel, executive creative director; Rich Sharp, art director; Scott Grayson, copywriter; Teri Altman, producer Production Company: Rock Fight David Horowitz, director; Ross Richards, DP Editorial: Crew Cuts Clayton Hemmert, editor; Jon Daniel, assistant editor; Nancy Shames, executive producer; Michelle Bellaff, producer. Postproduction: Nice Shoes Lez Rudge, colorist; Russ Bigsby, online editor
Audio: Sound Lounge Tom Jucarone, mixer

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