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iSPOT of the Week: Avaya's "Dropping Calls"

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SHOOT Staff
Tuesday, Dec. 5, 2006

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"Dropping Calls", one of the online video spots in Ayava's Snapshots campaign, relates dropping calls to dropping people, alternating shots of falling employees around the office with shots of Avaya's X Deskphone Edition phone to make the point that the phone will eliminate dropped calls.  The narrator is carried to safety by another employee at the conclusion of the spot. The spot and others in the campagin are running on Avaya.com and Google Video.

Credits

Agency: R/GA Creative Director: Ted Metcalfe, Copy Director: Al Patton, Production: Steve Ford, Michael Levitz, Drew Lippman, Carina Rolley, Visual Design: Ben Plimpton, CGI: Mark Voelpel, CG Supervisor: Wing Luo, CG Artist/Animator Compression: David Shuff Production Company: @radical.media Director: Zack & JC (directing team: Zack Resnicoff & J.C. Khoury)
Executive Producer: Maya Brewster
Line Producer: Liz Bradley
DP: Dan Stoloff

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