Top Spot of the Week: Visa Check Card's "Lunch"
The colorful, well-oiled, assembly-line precision by which a New York-style deli serves its customers is disrupted when one customer pays in cash rather than with a Visa Check Card. The message: "Don't let money slow you down."
Agency: TBWA/Chiat/Day, Inc Rob Schwartz, executive creative director; Doug James, creative director; Chuck Monn, associate creative director; Steve Zumwinkel, copywriter; Tom Gibson, art director; Mila Davis, senior producer; Rob Saxon, assistant producer. Production Company: House of Usher Kinka Usher, director; Stefan Czapsky, DP; Nancy Hacohen, executive producer; Steve Ross, producer. Shot at Hollywood Center Stages, Los Angeles. Editorial: Nomad Editorial Company Tom Muldoon, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Brickyard VFX Mandy Sorenson, VFX shoot supervisor/lead 2D artist; Robert Sethi, VFX shoot supervisor/co-lead 3D artist; Yafei Wu, co-lead 3D artist; Patrick Poulatian and Joe Morrison, 2D artists; Jay Lichtman, executive producer.
Music: Elias Arts Jimmy Haun and Nate Morgan, arrangers; Dave Gold, creative director. Audio: Play John Bolen, mixer.