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ReStor "See the Big Picture"

By

SHOOT Staff
Thursday, Nov. 16, 2006

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This 60 second spot for Alcon's new AcrySof Restor Cataract replacement lens features an event that many dream their whole life of seeing--a safari in Africa, complete with wild animals, exotic tribal warriors and stunning African landscapes. When you finally get to go, you don't want to miss a  thing. As in life, you want to see it all--the big picture and all of the many details. In this case, ReStor provides just that.

Credits

Agency: DraftFCB | Chicago Creative Director: Amanda Van Doorene, Copywriter: Brooke Murphy, Art Director: Felix Burgos, Producer: Laura Benjamin Production Company: MJZ Director: Elma Garcia Editorial: BlueRock Editor: Tom Schachte Visual Effects: Spontaneous

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