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The Best Work You May Never See: The World Wildlife Fund's "Beautiful Day"


Tuesday, Nov. 7, 2006


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Welcome to the future neighborhood. To the tune of the famed Mr. Rogers' anthem "It's a Beautiful Day in the Neighborhood," we see a succession of people seemingly oblivious to the elements. A couple pushes a baby stroller along the sidewalk in the face of a powerful wind storm. Next, we see campers enjoying the great outdoors with a bonfire next to their tent--while the countryside behind them is ablaze, almost fully engulfed in flames. And finally we see a flooded neighborhood in which we see a man, waist deep in water, washing his car which itself is about two-third submerged.
    A supered message reads, "Ignoring global warming won't make it go away "


Agency: DraftFCB | Chicago Robin Heisey, executive VP/creative director; Joe Piccolo, VP/group creative director/art director; Chris Taciuk, associate creative director/copywriter; Judy Hamilton, co-head of production Production Company: Untitled, Toronto Chris Sargent, director/DP; Peter Davis, executive producer; Tom Evelyn, producer. Editorial: AXYZ, Toronto Pete McAuley, editor
Visual Effects: AXYZ, Toronto Dave Giles, Joel Saunders, Inferno artists Sound Design: RMW Music Mark Hukezlie, arranger; Vlad Nikolic, sound designer; Ted Rosnick, producer.

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