Hyundai Santa Fe's "Drumline"
In this CG spot set in a factory, sci-fi-like robots move in choreographed unison. The procession of robots gives way to the Santa Fe, with a voiceover that says, "362 highly skilled robots--one well crafted vehicle."
Agency: The Richards Group, Inc. Production Company: SWAY Studio John Allardice, CG director Music: Primal Scream William West, composer; Scott Burton, sound designer/mixer (music only mix); Nicole Dionne, executive producer/creative director Audio: Eleven Jeff Fuller, mixer
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