Monday, December 11, 2017
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Top Spot of the Week: Dove's "Evolution"

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SHOOT Staff
Wednesday, Nov. 1, 2006

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The technical manipulation that goes into presenting the "perfect" female model's face in an ad is exposed, calling into question the standards of beauty imposed on women in modern-day society.

Credits

Agency: Ogilvy & Mather Janet Kestin and Nancy Vonk, creative directors; Tim Piper and Mike Kirkland, associate creative directors/copywriters/art directors; Brenda Surminski, producer. Production Company: Reginald Pike Yael Staav and Tim Piper, directors; Tico Poulakakis, DP; James Davis and Josefina Nadurata, executive producers; Jennifer Walker, producer. Shot on location in Toronto. Editorial: Rogue Editorial Paul Gowan, editor.
Postproduction: SOHO Doug Morris, executive producer; Stefani Kouverianos, producer; Kevin Gibson, online editor/animator/color correct; Eric Makila and Bob Zagorskis, graphics. Audio: Vapor Music

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