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The Best Work You May Never See: Artema's "If Water Had A Choice"


Thursday, Oct. 26, 2006


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Water beads up into droplets and flees a shower head, a bucket, a bottle and joins with other H2O to form a huge blob--which finally finds its desired destination, an Artema water faucet.


Agency: RPM Radar/CDP Europe, Istanbul Paul McMillan, creative director/art director; Harkan Bey, copywriter; Iris Bey, producer. Production Company: DKFY, Istanbul Hugo Cariss, director; Deniz Kunkut, executive producer/producer; Danny Cohen, DP. (Cariss is handled stateside by The Production Farm, New York.) Editorial: Sinefekt Taner Saf, editor
Postproduction: Cine-Image, Istanbul Dilek Ergun, colorist
Visual Effects: Imaj Post Burak Balkan, Inferno artist; Arman Sernaz, 3-D artist
Sound Design: play-industries, London Ben Edwards, sound designer.
Audio: Penny Lane, New York Joe Muccio, audio mixer

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