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The Best Work You May Never See: The Vision Council of America/AARP's "Eye Gym"


Wednesday, Oct. 18, 2006


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Forget about abs. If you want to be attractive, you have to improve the look of your eyes--and what better way than the electronic iGym contraption which shoots electrical impulses all around your peepers. This tongue-in-cheek infomercial then turns to the serious message not to fool with your eyes and to undergo an eye exam, especially if you're over 40.


Agency: August, Lang and Husak Chuck Husak, creative director/copywriter
Production Company: Working Stiff Commercial Film Production, Inc Matthew Pittroff, director/executive producer; Kurt Uebersax, producer; Andy Lilien, DP.
Editorial: Cosmo Street Steve Bell, editor Postproduction: Producers Video, Inc.,MI Post Jon Grote, online editor; Karen Phillips, compositor.
,Micah Kirz, colorist.
Sound Design: Producers Video, Inc. Ned Boyle, sound designer
Audio: Producers Video, Inc. Bob Bragg, audio mixer

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