Eastwood Insurance's "Dick"
This spot introduces us to Dick who spent way too much on his automobile insurance and "doesn't have a nickel for the little things in life."
As a result, we see Dick reusing dental floss, pouring milk from his cereal bowl back into the milk carton, washing his dishes and boxer shorts at the same time in the kitchen sink and buzz-sawing toilet paper rolls in half to get as many wipes as possible. A voiceover advises that if Dick were smart he'd do what 20,000 drivers do every month--switch their insurance coverage to Eastwood. The v.o.'s parting shot: "Don't be a Dick."
Agency: Ideaology, Calif. Dino Santilli, creative director/art director; Cary Sacks, copywriter; Janine Carlson, producer. Production Company: GARTNER Theodore Melfi, director; Rich Carter, Don Block, executive producers; Sean Hobbs, producer; Mateo Londono, DP. Editorial: Cut + Run, NY Frank Effron, editor Postproduction: Matchframe Video Shannon Koczera, colorist Audio: Cut + Run, NY Frank Effron, mixer