Dunkin' Donuts' "Sled"
"Sled" starts out like your standard football training drill with New England Patriots defensive star Richard Seymour using his strength to move a tackling sled upon which a defensive coach stands. Seymour puts his shoulder to the sled, pumping his legs to move it and the coach across the field, through a forest, other terrain, along city streets before finally stopping--at a Dunkin' Donuts shop. "Can I get you anything?" he asks the coach. Seymour then buys a Supreme Omelet Sandwich for himself.
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Tim Cawley, group creative director/copywriter; Kevin Daley, art director; Meghan McGuire, producer. Production Company: Tool of North America Harry Cocciolo, director; Jennifer Siegel, executive producer; George Fares, line producer; Tony Wolberg, DP. Editorial: Bubble Joel Walker, editor Postproduction: Nice Shoes Chris Ryan, colorist Music: Soundtrack Recording Group Mike Secher, composer Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer/sound designer