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Toyota Tacoma's "Robosaurus"


Thursday, Sep. 28, 2006


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A giant fire breathing robot towers above a motocross/demolition derby event, destroying a vehicle before our eyes. But when the formidable robot puts a Toyota Tacoma in its metal jaws and chomps down, the damage isn't done to the truck. Rather the robot's head falls off and burts into flames as the Tacoma falls safely to the ground.


Agency: Saatchi & Saatchi Harvey Marco, executive creative director; Steve Chavez, creative director; Dino Spadavecchia, associate creative director/art director; Napper Tandy, writer; Damian Stevens, director of broadcast production; Jamil Bardowell, senior producer. Production Company: MJZ Rupert Sanders, director; Lisa Rich, Jeff Scruton, executive producers; Karen Chen, producer; Chris Soos, DP. Editorial: Lost Planet Paul Martinez, Patrick Griffin, editors Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Alex Frisch, lead effects artist; Christine Schneider, producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: RavensWork Eric Ryan, Scott Burns, mixers

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