Disabled Sports Foundation's "Metro"
A wheelchair bound woman faces a daunting task--making it down flights of stairs to get to the metro commuter train. However, this spot shows us that things aren't always what they seem. The woman proves she isn't bound to the chair. And the daunting task isn't the mundane act of making it down the many stairs; instead it's a gymnastics run which would be ambitious even for a totally able-bodied person.
Agency: Van Walbeek Etcetera San van Zon, copywriter; Fido van der Vlies, art director; Chantal van Wijnbergen, creative planner; Patrick Nelemans, producer Production Company: BijBrand Olaf van Gerwen, director; Paul Brand, executive producer; Rutger Storm, DP. Postproduction: AVP, Amsterdam Gyorgy Balatoni, colorist; Meip Wijn, visual effects/post supervisor Sound Design: Studio de Keuken Geert van Gaalen, composer/audio mixer