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McDonald's "Filet 'O Fish"

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SHOOT Staff
Friday, Sep. 22, 2006

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One talking filet 'of fish sandwich tries to teach another how to properly pronounce "filet 'o fish." However the would-be instructor doesn't make much progress, growing increasingly frustrated over his pupil's inability to get it right.

Credits

Agency: Leo Burnett Mark Tutssel, chief creative officer, Leo Burnett Worldwide; John Condon, chief creative officer, Leo Burnett USA; Scott English, SVP/creative director/copywriter; Victor LaPorte, SVP/creative director/art director; John Montgomery, executive creative director; Denis Giroux, executive producer; Bridget McHugh, producer. Production Company: Uber Content Aaron Ruell, director; Doug Chamberlain, DP; Preston Lee and Phyllis Koenig, executive producers; Tracy Broaddus, producer. Shot on location in City of Industry, Calif. Editorial: Optimus Jim Staskauskas, editor; Brian Hraster, producer. Postproduction: Optimus Scott Yurks, online editor; Craig Leffel, colorist. Audio: Margarita Mix Hollywood,Chicago Recording Company Tor Kingdon, engineer.,Michael Coyle, mixer.

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