McDonald's "Filet 'O Fish"
One talking filet 'of fish sandwich tries to teach another how to properly pronounce "filet 'o fish." However the would-be instructor doesn't make much progress, growing increasingly frustrated over his pupil's inability to get it right.
Agency: Leo Burnett Mark Tutssel, chief creative officer, Leo Burnett Worldwide; John Condon, chief creative officer, Leo Burnett USA; Scott English, SVP/creative director/copywriter; Victor LaPorte, SVP/creative director/art director; John Montgomery, executive creative director; Denis Giroux, executive producer; Bridget McHugh, producer. Production Company: Uber Content Aaron Ruell, director; Doug Chamberlain, DP; Preston Lee and Phyllis Koenig, executive producers; Tracy Broaddus, producer. Shot on location in City of Industry, Calif. Editorial: Optimus Jim Staskauskas, editor; Brian Hraster, producer. Postproduction: Optimus Scott Yurks, online editor; Craig Leffel, colorist. Audio: Margarita Mix Hollywood,Chicago Recording Company Tor Kingdon, engineer.,Michael Coyle, mixer.