Peugeot 407's "End of Game"
This animated spot thrusts us into the middle of a video game with race cars dashing about, trying to outmaneuver each other on the track. The action is hot, heavy and fast paced--until the doorbell rings, causing the presumably teen player to put the game in "pause" mode and leave the room. The virtual drivers then leave to go on with their regular lives, with one jumping into a Peugeot 407SW for a leisurely drive.
Agency: BETC Euro RSCG Remi Babinet, creative director; Eric Holden, art director; Remi Noel, copywriter; Damien Fournier-Perret, producer; Christophe Caurret, music supervisor; Simon Chater-Robinson (producer for parent agency Euro RSCG Worldwide). Production Company: Partizan Antoine Bardou-Jacquet, director Editorial: Partizan Antoine Bardou-Jacquet, editor
Buf Compagnie, Paris
Stephane Pereira, editor