Connex's "Hold Back"
People are being unnecessarily burdened by others in this PSA sponsored by Connex, operators of the rail transportation in Australia. A woman drags a man along a city sidewalk. Another female is on the back of a window washer. A supered message notes that that each time we delay the train, the train ends up delaying us. A parting sign reads, "Don't hold others back. Help our trains stay on time."
Agency: Cummins & Partners, St. Kilda, Australia Sean Cummins, executive creative director; John Skaro, Roger Nance, creative directors; Jonathon McMahon, copywriter; Lisa Fedyszyn, art director; Mark Bradley, head of broadcast. Production Company: Exit Films Mark Molloy, director; Wilf Sweetland, producer; Greig Fraser, DP. (Molloy is repped stateside by Furlined, Santa Monica.) Postproduction: Tide, Sydney Jon Holmes, Flame artist/online editor Music: Level Two Music, Melbourne Karl Richter, composer