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Mountain Dew's "Master"


Thursday, Aug. 17, 2006


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A young pupil hones his hand-slapping skills in a remote martial arts sanctuary nestled in the mountains. He improves from poor to seemingly a leading practitioner of his craft, finally ready to take on the institution's master. At first, it appears theat the student is faster than his mentor, who fails to take a can of Mountain Dew from the young man's grasp. However, as it turns out, the master drank the Dew in a blink of an eye, leaving the student with an empty can.


Client:  Mountain Dew Agency:  BBDO North America, Atmosphere BBDO Loren Parkins, music producer  Production Company:  Partizan Traktor, director  Music:  Groove Addicts Jeehun Hwang, composer; Dain Blair, creative director  Sound Design:  Nomad Editorial Company Francois Blaignon, sound designer  Audio:  Sound Lounge Tom Jucarone, mixer

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