Mountain Dew's "Master"
A young pupil hones his hand-slapping skills in a remote martial arts sanctuary nestled in the mountains. He improves from poor to seemingly a leading practitioner of his craft, finally ready to take on the institution's master. At first, it appears theat the student is faster than his mentor, who fails to take a can of Mountain Dew from the young man's grasp. However, as it turns out, the master drank the Dew in a blink of an eye, leaving the student with an empty can.
Client: Mountain Dew Agency: BBDO North America, Atmosphere BBDO Loren Parkins, music producer Production Company: Partizan Traktor, director Music: Groove Addicts Jeehun Hwang, composer; Dain Blair, creative director Sound Design: Nomad Editorial Company Francois Blaignon, sound designer Audio: Sound Lounge Tom Jucarone, mixer