Virginia Tobacco Settlement Foundation's "Frog"
A biology class student drinks a beaker full of formaldehyde, leaving behind the dead frog that was floating in it. She then asks the boy in the next desk if he's going to drink his. A parting super reads, "Cigarettes contain formaldehyde, the stuff used to preserve dead frogs."
Agency: Barber Martin Advertising, Richmond, Va. Patti Shulman, creative director; Jim Gentry, associate creative director/copywriter; Bonnie Larner, senior copywriter; Greg Simos, director of broadcast production/producer Production Company: PL>YROOM David Jaffe, director; Debbie Merlin, executive producer; JP Greaney, producer; Tim Ives, DP. Editorial: Final Cut Mike Colao, editor Postproduction: The Mill New York Tom Poole, colorist Sound Design: Final Cut Terressa Tate, sound designer Audio: Final Cut Terressa Tate, audio mixer