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Disability Rights Commission's "Independent Living"


Wednesday, Aug. 16, 2006


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A husband feels helpless and lives a life of regret over not being able to take care of his disabled wife, resulting in her having to live in a care home. A voiceover explains that many couples are needlessly forced apart due to one of them having a disability--but with tbe proper professional care and equipment, they could stay together in their own home.


Agency: McCann Erickson Richard Irving, creative director/art director/copywriter; Tim Reid, art director/copywriter; Ged Edmondson, art director/copywriter.
Central Office of Information (U.K. government�s ad agency for the Disability Rights Commission), London
Kim Knowlton, producer Production Company: Hungry Man, Inc Paul Gay, director; Matt Buels, executive producer; Tim Nunn, head of production/executive producer; Martin Box, producer; Joost Van Gelder, DP. Editorial: Speade Editors Adam Spivey, editor Postproduction: THE MILL, London Alex Webster, colorist Audio: 750mph Andy Humphries, audio mixer

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