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Sony WEGA's "Kick"


Wednesday, Aug. 16, 2006


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Two guys kick around a small TV set as if it is a soccer ball. Set in an urban neighborhood, the spot shows one of the men balancing the TV on his head, letting it fall to his foot and then kicking it against a wall. Upon impact, the TV set smashes into pieces. A parting product shot shows an unharmed Sony SEGA Television, accompanied by the supered message, "Make Room For WEGA."


Agency: Tonic Communications, Dubai Vincent Raffray, creative director/copywriter; Peter Walker, art director; Basile Boudier, producer. Production Company: Velocity Films Adrian De Sa Garces, director; Peter Tischhauser, DP; Peter Carr, executive producer; Melina McDonald, producer. Shot on location in Johannesburg. Postproduction: The Refinery, Johannesburg. Sarah Houghton, Inferno compositor; Michele Wilson, colorist; Sally Balkwill, producer. Visual Effects: Condor Cape Town Matthew Desmond-Smith, VFX supervisor/3-D artist; Michelle Barrow, producer. Sound Design: The Refinery, Johannesburg. Louis Enslin, sound designer Audio: The Refinery, Johannesburg. Louis Enslin, mixer

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