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Geico's "Burt Bacharach"


Thursday, Aug. 10, 2006


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Real people meet celebrity testimonials in this tongue-in-cheek Geico insurance campaign directed by Chris Smith of bicoastal Smuggler for The Martin Agency, Richmond, Va. In "Burt Bacharach," the noted songwriter, clad in a tuxedo, sits at a piano alongside Brenda Coates, a real Geico customer. Coates relates her story, which is then translated sentence by sentence into song by Bacharach who provides piano accompaniment to his vocals.


Agency: The Martin Agency Steve Bassett, creative director; Bob Meagher, copywriter; Adam Stockton, art director; Holly Flaisher, producer; Valerie Battenfeld, assistant producer. Production Company: Smuggler Chris Smith, director; Brian Carmody, executive producer; Suzanne Hargrove, producer; Stefan Czapsky, DP. Editorial: Spot Welders Inc. Dick Gordon, editor; Dahkil Hausif, assistant editor Postproduction: Company 3 New York,Method Billy Gabor, colorist,Jay Tillen, online editor Audio: McHale at Irvig Place Mark Harder, engineer

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