A lone scuba diver takes the plunge into the deep blue. But what we first assume is a solo dip into the serene sea turns out to be his descent into a traffic jam of assorted other divers. It turns out they're all clamoring for a snapshot of the same fish, stumbling over one another to get a glimpse of their desired subject. A voiceover rhetorically asks, "Wouldn't the world be strange if we all saved the same thing?" That's why HSBC offers a break from that mayhem with "a range of saving options."
Agency: JWT | London Ross Callow, art director; Simon Bullet, copywriter; Kate Taylor, producer. Production Company: Outsider | London Outsider, London and Santa Monica: Steve Hudson, director; Jonathon Ker, executive producer; Jeremy Bannister, producer; Iain Murray, DP Editorial: The Quarry Bill Smedley, editor