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dos equis' "km 146"

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SHOOT Staff
Monday, Aug. 7, 2006

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Dos Equis' "Km 146" takes viewers on a road trip down the coast of Southern California.  As the friends reach Km 146, Baja, California, they enter a dark convenience store to buy a case of Dos Equis.  "B.Y.O.XX," as in "Bring Your Own Dos Equis" is written across the screen, and the men travel on to a party with lots of people, fireworks, and Dos Equis.  The Dos Equis label and "Experience the Flavor of Mexico" conclude the spot.

Credits

Agency: Euro RSCG Worldwide Executive Creative Director, Jeff Kling; Copywriter, Josh Gold; Art Director, Julie Marsh; Agency Producer, David Evans Production Company: MJZ Director, Dante Ariola Editorial: Final Cut Editor, Eric Zumbrunnen; Mix Facility, Berwyn, New York Music: Tonefarmer Composer, Jummy Harned; Executive Producer, Tiffany Warin

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