dos equis' "km 146"
Dos Equis' "Km 146" takes viewers on a road trip down the coast of Southern California. As the friends reach Km 146, Baja, California, they enter a dark convenience store to buy a case of Dos Equis. "B.Y.O.XX," as in "Bring Your Own Dos Equis" is written across the screen, and the men travel on to a party with lots of people, fireworks, and Dos Equis. The Dos Equis label and "Experience the Flavor of Mexico" conclude the spot.
Agency: Euro RSCG Worldwide Executive Creative Director, Jeff Kling; Copywriter, Josh Gold; Art Director, Julie Marsh; Agency Producer, David Evans Production Company: MJZ Director, Dante Ariola Editorial: Final Cut Editor, Eric Zumbrunnen; Mix Facility, Berwyn, New York Music: Tonefarmer Composer, Jummy Harned; Executive Producer, Tiffany Warin