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Foot Locker/Adidas' "Cubed"

By

SHOOT Staff
Monday, Aug. 7, 2006

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The sole of A3, Adidas' newest sneaker is quickly examined by the camera against an all white screen before it becomes encased in a transparent cube and morphs into the full sneaker.  Once fully transformed, the sneaker drops to the ground, which becomes a basketball arena, and is accompanied by its matching shoe.  The pair displays impressive footwork all the way down the court and seemingly sinks a slam dunk that shatters the backboard.  The original A3 lands on the ground and is encompassed in a Foot Locker shopping bag.

Credits

Production Company: Semerad Director, Johnnie Semerad; Art Director/CD, Tim Mattimore; SVP/CD/Copywriter/Executive Creative Director, Douglas Spitzer; Executive Producer, Chris Thielo; Producer, Scott Pryor; Associate Prodcuer, Carly Shappell Visual Effects: Giant Studios, Inc.,Semerad Motion Capture: Producer, Greg Philyaw,Quiet Man/Grasshopper: Director, Johnnie Semerad; Executive Producer, Steve Holiner; CGI Supervisor/Technical Director, Kris Revel; CG Director/Lead Animator; Animators, Mike Lasker, Steve Parish, Sam Cuttriss, Ben Aguillon, Anderson Ko, Foad Faridzadeh, Craig Vance, Charlie Breakiron, Will Clay, Jordan Sariego, Sandor Toledo

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