Jim Beam Bourbon's "Change"
Jim Beam's "Change" is a montage of four different men working in the Jim Beam distillery throughout the past 210 years. While times have changed, the process of making Jim Beam bourbon has stayed true to its origin. A deep voiceover says, "Whoever said 'change is good' didn't know squat about making bourbon." As the different men admire the same bottle of Jim Beam through the ages, the voiceover says, "Here's to stubbornness." A bottle of Jim Beam bourbon and the message "The stuff inside matters most," concludes the spot.
Agency: BBDO West Agency Producer, Jennifer Pearse; Creative Director, Bobby Powar; Copywriter, Mike Roe; Art Director, Frank Dattalo Production Company: Bruce Dowad Associates Director, Bruce Dowad; Executive Producer, Jessica Carlson; DP/rep, Bojan Bazelli Editorial: King Cut Editor, Enrique Aguirre Postproduction: Company 3 Los Angeles Colorist, Rob Sciarratta Visual Effects: Sea Level Visual Effects Visual Effects Artist, Brian Buongiorno; Production Designer, Lauryn LeClere Music: Stimmung Composer, Spookie Rubin