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Partnership for a Drug Free America's "Statue"

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SHOOT Staff
Monday, Aug. 7, 2006

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Partnership for a Drug Free America's "Statue" focuses on a spotlighted statue of a discus player.  A voiceover says, "sports are great for a kid's body, steroids aren't."  As the voiceover warns against some of the health hazards of steroids such as stunted bone growth and liver cancer, the statue begins to break down, losing its statuesque appearance as a real person might if they were on steroids.  The commercial urges parents to talk to their kids about the grave dangers of steroids and to visit drugfree.org for help. 

Credits

Agency: BBDO North America, Atmosphere BBDO Chief Creative Director, Jimmy Siegel; Copywriter, Jimmy Siegel, Kathleen Van Hoff; Assistant Art Director, Ben Waldman; Producer, Jamie Cohen; Director Music/Radio Production, Rani Vaz Production Company: Semerad Director of Animation/Partner, Johnnie Semerad; Head of Production, Gray Hirshfield; Executive Director/Partner, Amy Taylor; CG Supervisor/Lead Artist, Kris Rivel; Technical Director, Foad Faridzadeh; Lead Animator, Boris Ustaev; Animators, Anderson Ko, Michael Lasker, Sam Cuttriss, Steven Parish, Sandor Toledo, Jordan Sariego Editorial: Semerad Director of Animation/Partner, Johnnie Semerad; Head of Production, Gray Hirshfield; Executive Director/Partner, Amy Taylor; CG Supervisor/Lead Artist, Kris Rivel; Technical Director, Foad Faridzadeh; Lead Animator, Boris Ustaev; Animators, Anderson Ko, Michael Lasker, Sam Cuttriss, Steven Parish, Sandor Toledo, Jordan Sariego Visual Effects: Semerad Director of Animation/Partner, Johnnie Seme

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