BP's "Keep Going"
Drivers tell of their experiences with pumping gas, especially the rush to get in and out of the gas station as quickly as possible. The Message "You live life on the go. Why not live a little better?" is written across the screen. The BP logo and slogan "beyond petroleum" conclude the commercial.
Agency: Ogilvy & Mather Creative Director, Karen Grotto-Smith; Group Creative Director, Joe Kilgore; Agency Producer, Char Sansone Production Company: Nonfiction Unlimited Director, Jessica Yu; DP, Karl Hahn; EP, Michael Degan, LJ/Loretta Jeneski Editorial: Optimus Editor, Deb Schimmel; Assistant Editor, Dustin LaForce; Producer, Gretchen Praeger Postproduction: Optimus Colorist, Craig Leffel Visual Effects: Optimus Effects, Mike Weber; VFX/Inferno Artist, Marko Markewycz
Music: Spank Music and Sound Design, Inc. Composer, Mat Morse; Producer, Ken Kolasny Audio: Optimus Mixer, Bruce Lash; Audio Assistant, Nick Ferreri