Honda Civic's "Keyhole"
Honda Civic's "Keyhole" shows various images in nature blending into images of the new Honda Civic Hybrid. The camera zooms out of a Honda Civic Hybrid keyhole to reveal a view of the car itself. A voiceover says, "The rebirth of Civic, all new from Honda. It'll reverse your thinking."
Agency: Rubin Postaer & Associates Creative Director, David Smith, Joe Baratelli; Copywriter, Camille Sze; Agency Producer, Gary Paticoff; Art Director, Nathan Crow Production Company: Pecubu Productions Director, Angus Wall; DP, Tobias Scliessler Editorial: Rock Paper Scissors Editor, Angus Wall Music: HUM CD, Jeff Koz; Song/Artist, �We Will Become Silhouettes�/The Postal Service; Director of A & R, Tricia Halloran; Executive Producer
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